Aamir Khan and Farhan Akhtar Team Up to Launch Major Microdrama Platform for Mobile Audiences

Mumbai: Bollywood is about to get a lot more bite-sized. Aamir Khan Productions and Excel Entertainment have teamed up for an ambitious new venture into microdramas, the short-episode format that’s been steadily reshaping how audiences consume stories on their phones.

The two production houses are working on a mobile-first platform designed to deliver tightly packaged, high-quality storytelling in quick bursts, a format built for viewers who want compelling drama without the commitment of a full feature or series.

What sets this venture apart, according to those tracking the project, is its emphasis on polish: premium production values, strong narratives, and content that draws on IPs both studios already own. Alongside these familiar properties, the platform will also roll out original microdramas created specifically for the format. There are also plans to bring in digital and YouTube creators through exclusive partnerships, a move that could broaden the platform’s appeal beyond traditional film audiences.

On the distribution side, the venture has already secured backing from a major telecom company, giving it a built-in pathway to reach mobile users at scale.

With two of the industry’s most respected names behind it, the project is being seen as a serious bet on where entertainment consumption is headed. An official announcement, including details on launch timelines and the platform itself, is still awaited.