Sonu Nigam Turns Mentor, Launches Platform to Back New Music Talent
Sonu Nigam launches "I Believe Your Music" (IBYM) on World Music Day, a mentorship platform offering emerging artists creative guidance, marketing support, and global distribution in partnership with Global Music Junction.
Singer Sonu Nigam has stepped into a new role - that of mentor - with the launch of "I Believe Your Music" (IBYM), a platform aimed at supporting independent artists across the country. The initiative was unveiled on World Music Day, June 21, 2026.
Unlike a typical talent hunt, IBYM is being positioned as a long-term support system for singers, composers, lyricists, producers and instrumentalists who are trying to break into the industry. The idea, according to the team behind it, is to give emerging artists access to the kind of guidance and resources that are usually hard to come by without industry connections.