Ramayana's Message Reaches Classrooms: 400 Schools Across 18 Cities Join Cultural Campaign Ahead of Film's Release

The story of Ramayana is set to reach young minds well before it lights up cinema screens. In a nationwide initiative launched ahead of the film's release, schoolchildren across India are being introduced to the epic's timeless values through a specially designed cultural campaign - proving that Ramayana's journey to the next generation isn't starting in theatres, but in classrooms.

The campaign has already made its way into more than 400 schools spread across 18 cities, touching the lives of over five lakh students. Through drawing competitions, quizzes, and interactive storytelling sessions, children are being introduced to the epic in ways that go beyond textbooks. What sets the initiative apart is its effort to pull families into the conversation as well, encouraging parents and children to discuss together the values and ideals that Ramayana has stood for across generations.

The film driving this cultural push is no small undertaking. Directed by Nitesh Tiwari and produced by Namit Malhotra, the project is being envisioned as a large-scale cinematic tribute to Indian culture on the global stage. Its cast reads like a dream lineup - Ranbir Kapoor, Sai Pallavi, Yash, Sunny Deol, and Ravi Dubey all feature in the ensemble. The makers have chosen to tell the story across two parts, with the first releasing in IMAX and theatres worldwide this Diwali 2026, and the second following a year later, in Diwali 2027.

By taking the campaign into schools well ahead of the film's launch, the makers seem to be sending a clear message: this isn't just a movie release, it's an attempt to hand down a cultural legacy - one classroom at a time.