Beyond the Actor: The Ideas and Interests That Shape Kunal Kapoor
Actor Kunal Kapoor’s ventures beyond film - from Ketto’s crisis relief work to MetaGO’s preventive healthcare model and his ISRO-inspired jacket collection - reveal a founder’s instinct for turning good ideas into real-world platforms.
For Kunal Kapoor, a film set is only one place to exercise his curiosity. The actor, who turns a year older on October 18, has built a parallel identity as an entrepreneur, co-founded a crowdfunding platform, ventured into preventive healthcare and is now using fashion to bring India's space programme into popular culture, whilst working as an actor and writer in the film industry across multiple languages. What connects these pursuits is an interest in ideas that can find a life beyond their immediate audience.
His latest project is a case in point. Kapoor has designed six bomber jackets inspired by the Indian Space Research Organisation (ISRO), in collaboration with A47 Merch. The collection includes designs inspired by the Gaganyaan mission, alongside blueprint-inspired styles and sportswear interpretations. Rather than simply launch a finished collection, he has invited people to vote for their favourites, with the top three designs set to go into production. The thinking behind the project is straightforward: “Man, we have incredible institutions. And I've always felt they should be part of our pop culture, not just our curriculum,” he wrote while unveiling the designs. It is an attempt to take an institution associated with scientific achievement and make it part of everyday fashion.
The idea of making something accessible to a wider audience also runs through Ketto, the crowdfunding platform Kapoor co-founded in 2012 with Varun Sheth and Zaheer Adenwala. Built around connecting people who need financial assistance with those willing to contribute, the platform has facilitated fundraisers for medical treatment, education and social causes. During the Covid-19 pandemic, its work included a initiative called ‘Milkar for Mumbai’ a platform supporting food security for vulnerable communities. His work with The Khaki Project provided safety essentials for police personnel. Ketto also supported community kitchens for migrant workers and projects distributing food and essential supplies to those affected by the lockdown. These were concrete actions in a crisis where many were deprived of basic necessities.