Nagabandham Team Launches Ananta Padmanabha Swamy Rath Yatra Ahead of July 3 Release

The team behind pan-India fantasy film Nagabandham kicked off a Rath Yatra dedicated to Lord Ananta Padmanabha Swamy in Hyderabad on Tuesday, blending film promotion with a larger effort to spotlight India’s religious and cultural traditions.

The procession began with the ceremonial unveiling of a deity idol and drew a sizeable crowd of devotees and film enthusiasts despite heavy rainfall - a turnout the team called unexpected and heartening.

Director Abhishek Nama was clear that the campaign was intended to go beyond conventional film marketing. “This is not merely a film promotion; it is an attempt to reconnect people with our culture, traditions, and spiritual roots,” he said at the launch.

Lead actor Virat Karna acknowledged the audience support and tied it directly to the film’s upcoming release. “Just as you have blessed this Rath Yatra, we hope you will extend the same love and support to Nagabandham when it releases in theatres on July 3,” he said.

The Rath Yatra is planned to travel through multiple cities across India in the weeks leading up to the release. The production team described the yatra as part of a broader initiative to bring India’s spiritual heritage to wider public attention - though the timing, arriving squarely in the film’s promotional window, makes it a dual-purpose endeavour.

Nagabandham is scheduled to release on July 3.