Katrina Kaif Becomes the Face of the Maldives as Global Brand Ambassador for Visit Maldives

In a dazzling new partnership that blends star power with exotic luxury, Bollywood superstar Katrina Kaif has been officially announced as the Global Brand Ambassador for the Maldives. The collaboration was revealed by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) as part of their latest initiative — the Summer Sale Campaign — aimed at drawing global travelers to the island nation's picture-perfect shores.

Known for her stunning beauty, charismatic screen presence, and business savvy, Katrina Kaif is not just a celebrated actress but a globally admired icon. With a career spanning blockbuster films, acclaimed performances, and entrepreneurial ventures, she is widely recognized for her influence in both the entertainment and business worlds. Her appointment brings fresh energy to Visit Maldives' ongoing efforts to position the country as the ultimate destination for luxury, leisure, and nature-inspired experiences.

Speaking about the collaboration, Katrina expressed her excitement:
“The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”

Katrina's presence is expected to elevate the Maldives’ international appeal, especially in key tourism markets. Her massive global fan base and deep connection with audiences make her a compelling choice for this prestigious role.

Commenting on the appointment, Mr. Ibrahim Shiuree, CEO & MD of Visit Maldives, said:
"We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world."

With its turquoise waters, thriving marine life, and exclusive island resorts, the Maldives has long been synonymous with paradise. Now, with Katrina Kaif on board, the destination aims to sparkle even brighter on the global tourism map — offering travelers a glimpse of its famed “Sunny Side of Life” through the lens of a true global icon.